How to get the new AdWords conversion tracking code to validate

Google has recently updated the code snippet used to track conversions for AdWords. As of this writing the code in it’s native format will kick back a few errors when attempting to W3C validate. Here is how to fix those errors without breaking the code.

Here is the code in it’s original format.

<!-- Google Code for Lead Conversion Page -->
<script language="JavaScript" type="text/javascript">
<!--
var google_conversion_id = XXXXXXXXXX;
var google_conversion_language = "en_US";
var google_conversion_format = "X";
var google_conversion_color = "ffffff";
var google_conversion_label = "your_label";
//-->
</script>
<script language="JavaScript" src="http://www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<img height="1" width="1" border="0" src="http://www.googleadservices.com/pagead/conversion/XXXXXXXXXX/?label=lead&amp;script=0">
</noscript>

Here is the updated code which will now validate. Please note that your entries for the id, language, format, color and label will be different.

<!-- Google Code for Lead Conversion Page -->
<script language="JavaScript" type="text/javascript">
<!--
var google_conversion_id = XXXXXXXXXX;
var google_conversion_language = "en_US";
var google_conversion_format = "X";
var google_conversion_color = "ffffff";
var google_conversion_label = "your_label";
//-->
</script>
<script language="JavaScript" type="text/javascript" src="http://www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<img height="1" width="1" border="0" src="http://www.googleadservices.com/pagead/conversion/XXXXXXXXXX/?label=lead&amp;script=0" alt="" />
</noscript>

Please note: this applies to XHTML Transitional doctype written in utf-8 encoding.

Enjoy!

SEOjeff.com